Anheuser-Busch and rapper Jay-Z are joining forces.
Jay-Z, born Sean Carter, will collaborate with Anheuser-Busch as co-brand director for Budweiser Select. In this role, Jay-Z will participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs. This deal marks the first time Anheuser-Busch has signed a celebrity to actively participate in the development of one of its beer brands.
Promoting the launch of Jay-Z’s new CD, "Kingdom Come," this new relationship kicked off with...(Read more)
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