LATIN RETAILERS DISS J.LO

Days after Jennifer Lopez went back to the Bronx to sign autographs, the nation's top Latin music chain accused her of forgetting her roots.

Ritmo Latino yesterday banned all J.Lo CDs from its 50 stores, charging the singer is dissing Hispanic shops. Ritmo President David Massry alleged that J.Lo "has refused personally to promote her new CD in any of our stores" and won't appear at other outlets devoted only to Latin music.

"We've supported her from the beginning. Now we're told by her record company she will only visit Anglo retail outlets," Massry said.

On Wednesday, J.Lo signed hundreds of autographs at the F.Y.E. record store in her home borough for fans who bought her new disc, "Como Ama una Mujer" ("How a Woman Loves"), Lopez's first album sung only in Spanish.

"This is a Spanish-language CD, and if she wants to discriminate against the Latin community, then we will not sell her product," Massry said.

"This is not the first time this has happened. Celebrities have this notion that when they reach a certain level of crossover appeal, they forget quickly where they started," he said. "We will no longer tolerate these situations."

I hope this guy knows that this will not stop J.Lo. She's an empire.