LIL JON LAUNCHES LITTLE JONATHON WINERY

Lil' Jon adds winemaker to his bevy of business titles, as the Crunk Juice promoter launches California-based Little Jonathon Winery.

The 36-year old reportedly admits that he is no wine connoisseur, but is confident his wine label will be a success.

"We were just going to do some private label stuff (for parties) and we did it, and people was like, 'Hey, it's pretty nice."

"The wine is more nature: I wanted to not just have a direct connection, but make it just a little bit more upscale than regular Lil Jon. This is not no ghetto Boone's Farm; this is some real wine."