Excerpts from a new book, Publicity Stunt: The Art of Noise are clearing up those nasty little rumors about Rihanna and Jay-Z thanks to the admission of publicist Jonathan Hay, who is now claiming responsibility for fabricating stories about an affair between the two to help push her single, "Pon De Replay."
In a recent interview with Associated Content Hay comes clean, admitting, "Along with one of my partners, I then began to fabricate stories of Rihanna and Jay-Z, leaking false rumors to tabloids, working internet message boards, etc. We started to get an insane amount of media coverage very fast. There are so many things we did that people don't even know about, not even Rihanna herself...My whole agenda was to get media for the song."
Hay adds, "When the rumor surfaced that Jay-Z had a new love life and was cheating on Beyonce...that was just to get attention...I feel awful but, yes, I leaked some of those stories. Looking back, I am ashamed of that; there was zero integrity in that maneuver. But this is entertainment and I wanted to obtain publicity - so I came up with some crazy stories and it worked. Rihanna is one of the biggest stars in the world now, and look at how she stormed into the business! Not to take anything from her - she is a great artist - but every artist needs a launching pad and there is nothing better than a good scandal to get the public's attention."
GV Says: Aren't we all hip to these type of stunts by now.
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ReplyDeleteso you're admitting that you spread the rumors about their affair huh? How much is Jay Z paying you? Everybody knows that money talks and bs walks.
ReplyDeleteIf Jay-z Threatens death on a man hitting Rihanna. Then I want to see if I can find an angry Jay-z reaction to this publicist. Is he still a publicist? Did Jay-z get him fired? Is he dead? Did Jay-z mean dead in the career sense towards Chris? All you gossip queens do is add more questions...
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