Kan Weezy has been chosen as the voice of this year's National Basketball Association (NBA) play-offs campaign.
The NBA has recruited his latest single, "Amazing," as the musical backdrop for its 2009 playoffs campaign. Premiering today and being released to fans online is a new music video produced by NBA Entertainment in which memorable moments from past playoff games featuring Kobe Bryant, LeBron James and other NBA players are sequenced against the pounding beat of the West track.
NBA Senior Vice President of Entertainment Charles Rosenweig released a statement expressing the league's interest in linking with music acts.
"For decades the NBA has enjoyed an extensive relationship with the music industry--it is part of our game, our presentation, our marketing," he said. "This is a classic case where we heard the song and knew right away it was the perfect fit with our overall campaign."
The NBA Play-Offs officially kick-off Saturday, April 18.
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