Fashion chain H&M will launch a new clothing collection aimed at spreading awareness of HIV and AIDS among young people and raising money for projects to battle the disease.
The collection, dubbed "Fashion Against AIDS," is supported by well-known designers, musicians and artists, including Rihanna, Timbaland and Ziggy Marley. It will be available in stores in February.
The collection comprises T-shirts, tank tops and hooded sweaters featuring specially designed prints. H&M developed the campaign together with nonprofit group Designers Against AIDS.
Twenty-five percent of the proceeds will be donated to HIV and AIDS prevention projects around the world. Artists participated in the making of the collection free of charge.
Sunday, December 30, 2007
RIHANNA POSES FOR AIDS
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