50 don't play...The rapper hit Taco Bell with a lawsuit on Wednesday for making him an unauthorized spokesman for the chain in a recent ad campaign.
Taco Bell released a letter addressed to 50 in which the company suggested he change his name for a day to "79 Cent," "89 Cent" or "99 Cent."
"We know that you adopted the name 50 Cent years ago as a metaphor for change. We at Taco Bell are also huge advocates for change. We encourage you to 'Think Outside the Bun' and hope you accept our offer."
"They crazy, man," 50 told radio personality Angie Martinez in June. "They sent a memo out. I don't wanna talk about it. We gonna take legal action. ... I guess they did that for promotional purposes. It's not good that they did that. They didn't have to do that.
"It gets uncomfortable at some point," he added about people trying to capitalize off his fame. "Especially when corporations do it to you. ... Like you gonna go to the store and beef with the kid at the counter."
The lawsuit alleges that "many customers believed that 50 Cent had agreed to endorse Taco Bell's products. Indeed, postings on numerous Internet 'blogs' castigated 50 Cent for 'selling out' by his apparent endorsement of Taco Bell.
The documents go on to state, "Without seeking or obtaining Jackson's authorization, defendant Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell's business and products."
GV Says: I'm not mad. Taco Bell was a little off the hook for that one. They know better.
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