Monday, October 25, 2010


LeBron is back and he's had enough. He knows he lost a lot of fans this summer, destroying his once-powerful likability by announcing his move to Miami in the one-hour special dubbed "The Decision."

Now the basketball powerhouse seems ready to reclaim his image, addressing the controversy he created in a glossy new ad from Nike that has rocketed around the internet since making its debut on YouTube Monday.

In the ad, James takes fans back to "The Decision," sitting pensively on a studio set that mimics where he made his infamous announcement.

"What should I do?" he asks, turning to face the camera -- and his critics. "Should I admit that I've made mistakes?"

Nike says the campaign, called "Rise," is a way for James to confront naysayers, letting him speak to "his off-season controversy head-on," according to

The ad will air for the first time on TV Tuesday, as James and his new team, the Miami Heat, take on the Boston Celtics.

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