Friday, August 20, 2010


B is being accused of lifting the leggings design that appears in this ad.

It seems the designer from Iceland's E-label shop was told Beyonce indeed purchased a pair of the E-Label leggings from a TopShop in London. In ads for her new Dereon line, she is seen wearing the leggings in question, and one of the owners of E-Label noticed it.

Heba Hallgrimsdottir, one of the owners, said “This is naturally huge and I am still half in shock. I didn’t [recognize] straight away that this was her own label: I just thought she was wearing our leggings. It is practically just copy/paste.”

E-Label's leggings design isn't copyrighted but they believe the large coverage of Beyonce's purchase will be enough to prove plagiarism. The Icelandic clothing label isn't sure if they will sue saying, "I have only just heard about this and no decision has yet been taken. We need to inspect her brand’s trousers closer because, according to law, it is not copied if a certain number of things have been changed from the original design"
Well, here are E-Label's leggings from the site. Hmmmmmm...I'm just saying.

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