Thursday, February 12, 2009


In line with the recession, Baby Phat has cut it's usually lavish runway NY show for fashion week.

Simmons has cut her guest list in half in order to show at a smaller venue, Gotham Hall, and has also decided not to host her usual massive after-party. “Now’s not the time to be running all over and flaunting the money that we don’t have,” Simmons says. “Now’s not the time to have all these people come to the show who are coming because they’re your best friends — the people who need to be there are the buyers who need to see the clothes, the editors.”

[Her] comments reflect the new, more sober attitude designers have adopted for fashion week, which officially begins Friday. Designers like Marc Jacobs and Proenza Schouler have cut back their guest lists this year and others such as Vera Wang and Monique Lhuillier have opted to do low-key presentations instead of big runway shows.

...She also moved the Baby Phat show to a Tuesday timeslot in order to reach out to international buyers, who typically left New York before her Friday show took place. And while she’s planning to have a small cocktail toast after her show, “it’s going to be small, intimate” she says, describing it as a quick “have a drink, thank you, I salute you, but OK, now we have to go home” affair.


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